Please Fix the iPhone

Apple today launched a new customer feedback website called Please Fix the iPhone, which immediately reminds me of Startbuck’s very successful My Starbucks’ Idea.  Please Fix the iPhone allows owners of the iPhone to submit their wish (without registering) for improvements to their beloved device – the most popular requests get sent to the top. So far those wishes on top of the list include, Copy and Paste, Flash capabilities and horizontal (wide) viewing of emails.

With this launch one can assume that Apple will start implementing the most popular wishes, or at least those that they can implement – Flash is likely an Adobe partnership issue. Unlike Starbucks it appears that Apple is only interested in the feedback and not the marketing potential of the subscribers.