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Archive for December, 2008

Twitter Widget

December 29, 2008 1 comment

BostonTweet Widget Code

For those interested in adding updates about Boston restaurants, bars & events to their website you can get the widget above (image) by adding the code below:

<object classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,124,0&#8243; width=”290″ height=”350″ id=”TwitterWidget” align=”middle”> <param name=”allowScriptAccess” value=”sameDomain” /> <param name=”allowFullScreen” value=”false” /> <param name=”movie” value=”http://static.twitter.com/flash/widgets/profile/TwitterWidget.swf&#8221; /> <param name=”quality” value=”high” /> <param name=”bgcolor” value=”#000000″ /> <param name=”FlashVars” value=”userID=17531205&styleURL=http://static.twitter.com/flash/widgets/profile/smooth.xml”> <embed src=”http://static.twitter.com/flash/widgets/profile/TwitterWidget.swf&#8221; quality=”high” bgcolor=”#000000″ width=”290″ height=”350″ name=”TwitterWidget” align=”middle” allowScriptAccess=”sameDomain” allowFullScreen=”false” type=”application/x-shockwave-flash” pluginspage=”http://www.macromedia.com/go/getflashplayer&#8221; FlashVars=”userID=17531205&styleURL=http://static.twitter.com/flash/widgets/profile/smooth.xml”/> </object>

Categories: twitter Tags: , ,

BostonTweet

December 22, 2008 Leave a comment

We (Fortunate13, sjcallanDesigns & TOKiBiz) are working on a far more advanced application for BostonTweet (follow @BostonTweet). To start, the design and logo will look significantly different from the current site. A sneak peak of the early version of the logo.BostonTweet

Categories: Uncategorized

The Power of Social Messaging

December 21, 2008 Leave a comment

Twitter continues to amaze me – especially when you focus on a niche market or region. Thanks to the great stats from Tweetburner I can now record the effectiveness of every Tweet that I publish via @BostonTweet. BostonTweet announces recommendations, happenings & entertainment at local Boston restaurants, bars and venues. Over the last few days my tweets have sent 445 visitors to the websites of these local restaurants – an impressive number in itself but especially considering that most of these websites probably don’t receive more than 10 visitors/day. Twitter is here to stay and will eventually be the most persuasive form of marketing & communication online.

Follow BostonTweet at http://Twitter.com/BostonTweet

Social Messaging? Blogs? Facebook? Twitter!

December 16, 2008 Leave a comment

Over the last couple of months, to the neglect of this blog, I’ve become quite addicted to Twitter. Like I originally did with blogs, I cursed Twitter because I didn’t see the point of it. Well I must admit that I regret not getting on Twitter sooner.

As I eventually learned a blog is an essential business tool and one that generates all my business, well that was until Twitter. Twitter is a social messaging/notification service that allows you to text updates on what you’re doing right now. You know that one little status section of Facebook that asks you what you’re doing right now? That’s Twitter and it’s phenomenal. Twitter only allows you to send 140 characters at a time but it’s amazing how much information you can learn from brevity. 

In my opinion Twitter has become the best tool for networking with people, connecting with information, marketing and most importantly getting people to talk about whatever topic you’re talking about. These days I have two Twitter accounts. My business is @TOKiBiz and the one I’m most amazed by is @BostonTweet.

@BostonTweet, in conjunction with BostonTweet.com, broadcasts real time Twitter updates about what’s happening right now at Boston restaurants, bars and music venues. @BostonTweet is very focused on local Boston business, which  makes people passionate about voicing their Boston restaurant recommendations. What Twitter does, that blogs and Facebook don’t do (or at least as well), is to get people to think about topics and contribute to the discussion in real time. What amazes me about BostonTweet is people are very passionate about their favorite local people, places and things – I know I am! So when you pose a question about what’s your favorite Thai Food restaurant we all immediately chime in with our vote. This puts the restaurant fresh on our mind and for me makes me want to visit that establishment ASAP. I know I’ve already visited a few new spots based on these recommendations and I’m sure (out of 550 followers) I’m not the only one  – businesses need to get in on the Tweet! I’m definitely going to J. Pace & Son in the North End very soon!!

In my opinion Twitter has become more valuable for business than blogs and Facebook. Blogs are terrific for when you want to be verbose on a topic that you’re passionate about but blogs can no longer beat the immediate influence that Twitter has. Maybe it’s that we can no longer process anything more than 140 characters or 30 seconds of video but those are the influencers and if business wants to survive then they need to embrace that. My buddy at EaT in Portland, Oregon just yesterday asked me if he should spend money on having a website for his new restaurant. I said no way! Create a blog, register with Twitter, and then send updates from your cell phone (while at the restaurant) about what’s happening RIGHT NOW at EaT. With a simple line of code you can notify your followers and update your blog & website with fresh content that will immediately be indexed on the search engines. Your typical portfolio, online brochure website is no longer effective in generating business for offline companies. Sure it’s nice to have an online menu but in most cases it’s not going to generate new business and it’s definitely not going to get people talking. Twitter can!

If you’re an offline business (restaurant, bar, cafe, shop) then you know that word of mouth is your most valuable form of marketing – recommendations from loyal customers. This is what Twitter does for your business and you need to get on board to get people talking and thinking about your business. Blogs and websites are you talking to your customers, which is of course important, but Twitter gets your customers talking. 

As for Facebook I use to think that it was good for marketing but I no longer believe that to be true. Facebook is phenomenal for connecting with former classmates and I owe Mark Zuckerberg a lot of thanks for connecting me with my former St. Martin de Porres (Poughkeepsie, NY) classmates – I don’t know how Classmates.com is still in business. However, as a marketing & networking tool Facebook isn’t as effective as Twitter. In my opinion Facebook’s revenues (or lack of) prove that. Of course Twitter is also trying to figure out their revenue model, maybe someday it will be a necessary utility like the telephone, but in the simplest terms Twitter is an advertising model in itself. Not in the form of banners but in the form of valuable information that’s not clogged with a bunch of spam and excessive text. If you don’t like what someone’s dishing then you just un-follow that person – problem solved. Wouldn’t it be nice if email was like this?

Bizak Auction

December 12, 2008 Leave a comment

Bizak is currently up for auction on SitePoint. Any interested parties can bid directly on the site or contact me (617-947-8071 or email) for additional information.

Auction URL:  http://marketplace.sitepoint.com/auctions/53150

Webnotes Launch!

December 11, 2008 Leave a comment

Congratulations to my friends at Webnotes for launching their invite-only beta yesterday. If you don’t already know, Webnotes was founded by a handful of MIT grads and it lets you annotate, share and organize notes on any web page.

  •  Annotate the Web- “With Webnotes you can highlight text and stick notes to web pages”
  • Organize Notes – “All highlights and notes are stored in folders with your Webnotes account”
  • Share Comments – “Pages you annotate can be shared through email or online links”

On their first day Webnotes was featured on a number of blogs including, ReadWriteWeb, Mashable, and VentureBeat.

To register for their beta please visit www.WebNotes.net. I also have a handful of invitations available to my readers so if you’re interested just comment (with your email) to this post.

Going Local in Boston

December 8, 2008 2 comments

Over the weekend we launched BostonTweet which provides real time Twitter updates about entertainment, promotions, crowds, menus & discounts at local Boston restaurants, bars, stores & venues. BostonTweet is a way for local business to stay connected with their customers via social media and messaging.

BostonTweet is categorized according to local cities (Boston, Brighton, Brookline, Cambridge & Somerville), hoods (Allston, Back Bay, Beacon Hill, Brookline Village, Central Square, Cleveland Circle, Coolidge Corner, Davis Square, Downtown Boston, Faneuil Hall, Fenway, Harvard Square, Inman Square, Jamaica Plain, Kenmore, North End, Porter Square, South End, Southie, Union Square & Washington Square) & @Replies.

Updates are broadcast to Twitter followers, Twitter search, Google, mobile phones, syndication feeds, blogs, and of course BostonTweet.com. For local Boston businesses they can use BostonTweet to affordable and instantly connect with current and future customers.