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Posts Tagged ‘Advertising’

Corporate Messaging & Customer Feedback Applications

January 7, 2009 3 comments

Over the next week we’ll be launching our new Boston social messaging & customer feedback application called BostonTweet.  This application is powered by Twitter and as you can see from the image below it enables me to ask a question which immediately generates user feedback – all of which is accessible to anyone who visits the website. We’re using the application to generate discussion about local Boston restaurants but it can be applied to any city or any business. The application is designed to generate discussion and feedback about a niche topic.  That topic can be about a corporation, a city,  a product or an interest – whatever the focus it all stimulates interaction & discussion that you control.  By keeping customers discussing your brand you’re keeping them informed of your product and therefore marketing it to them in an unobtrusive way.  Marketing that is spread via word of mouth and recommendations – a far more effective and affordable form of advertising.

Powered by Twitter

Integrated with Twitter these applications enable users to instantly communicate with their followers, customers and clients.  Followers can be informed via the web and cell phone – both of which you can post from. From your cell phone you can broadcast a question to your followers from wherever you are and on whatever captures your attention at that exact moment. Your post is instantly posted to the application which then creates a unique URL for that post and the responses to it.

Feedback is essential for business – integrated with Twitter these applications bring customer feedback instantly to you, all of which is organized and searchable on your website.  Via our user friendly admin panel, posts & replies can be categorized, organized and/or deleted based on a case by case basis.  Asking your customers to speak their voice creates valuable customer feedback – essential for efficiency, product improvement and public relations.

All of the information that you and your followers post is indexed on your website for users to read, reply to and search for both via the website and on Google. Our custom corporate messaging application is beneficial for any business that wants to communicate with their customers – so basically that includes any business who wants to make money.   

To learn more please contact Tom O’Keefe at tom[at]tokibiz[dot]net or 617-947-8071.

Twitter Customer Feedback Application

Internet Marketing in a Bad Economy or Even Worse a Recession?

November 15, 2008 1 comment

Internet marketing is more measurable, accountable, faster and viral than traditional advertising. While both forms of advertising might see dips during this economic slowdown it’s likely that traditional (print, TV, radio) advertising will see the biggest decline due to the uncertainty of their results. Internet advertising can be measured immediately via web analytics giving you instant feedback on the success or failure of your advertising dollars. 

Most corporations have not embraced online marketing & social media tools to effectively market their brand. With advertising and public relations (PR) budgets being cut, executives need to utilize the cost effective tools of social media, blogs and online marketing. To cut costs executives have to take an active role in the communication between them and their clients. All of this can be done affordable, but it takes active participation.

My advice – Don’t waste your money on expensive search engine optimization campaigns. SEO firms charge exorbitant fees (however likely to decline in the current market) and they can’t guarantee any results. No SEO firm can promise you the number one spot because they’re not Google and if they were it’s all based o Google’s algorithum. You can accomplish the same results that an SEO firm would do by utilizing online media to your advantage. Also unless you’re in the top 5 of the first page (for a popular keyword) you’re not going to see any significant amount of traffic. 

Now is the time to embrace the web more than ever and now is the time for corporations to take a direct and active role in their online marketing.

Online Advertising Spending

October 31, 2008 4 comments

I received a great comment yesterday in response to my article, Google Adsense & the Economic Turmoil, from Rick Breslin of Drive Thru Interactive.  Rick is the President of Drive Thru Interactive, web site design for small business, and the developer of Bizak.

In my article I speculate that the current economic downtown will slash marketing budgets which will trickle down through Google Adwords and Adsense. According to Rick, and an article in eMarketer, marketing budgets will likely be cut but online advertising will still thrive because online marketing is more “measurable and accountable” than print advertising.  

According to Rick Breslin:

While I agree that advertising/marketing budgets will get cut within large corporations, this is actually the best time for small businesses to continue their marketing efforts. Never stop marketing. Ever.

In fact, we’re seeing businesses (both big and small) trimming their advertising spend with traditional media (especially newspapers and magazines), while keeping or increasing their online advertising/marketing spend. Why? Online marketing is entirely measurable (and typically produces quicker ROI), and you don’t have to lock-in to huge advertising contracts with old-school publishers.

Additional email conversations with Rick expressed his belief that “online ad spend is decreasing with display ads and increasing with search (Adwords)” and 

…taking into account that Internet TV companies like Revision3 (who just had layoffs / cancelled shows) are adjusting because they make revenue from ads placed within their videos (early adopter stuff). That money is shifting to tried & true online advertising avenues like search, since they’ve figured it out over the past 5 years or so (PPC, that is).

Of course there is speculation on both sides of the online advertising spending debate but a lot of recent research supports Rick’s stance.  A survey in October 2008 by MarketingProfs found that 60% of 600 US marketers expected to increase their online spending in response to current market conditions. In June, McKinsey & Company surveyed 340 senior marketing executives, of the 91% who currently advertise online 50% of them expect to “maintain or exceed current levels” (eMarketer). The most interesting feedback from the McKinsey survey is that 55% of the senior executives are cutting traditional media expenditures in favor of online advertising.

The eMarketer article makes 7 points on why they remain bullish on online advertising spending. The number 1 point being that online advertising is measurable and accountable. With online analytics an advertiser can track every click and every sale that comes from their advertisement – print advertising can’t provide this type of tracking. Unlike traditional media (newspapers, magazines, TV) the Internet is interactive allowing for instantaneous feedback and engagement from consumers – feedback that can tweak the ad for increased effectiveness. Blogs, Facebook & Twitter can help spread these advertisements like wildfire and at virtually no cost to the advertiser – much more effective (and trackable) than handing a magazine to a friend.

All of these points by Rick and eMarketer increase my  optimism about online advertising spending. I still believe it’s time for a new advertising platform, but at least all of those Web 2.0 sites can still generate some income from Google Adsense until that platform is developed.

Google Adsense & the Economic Turmoil

October 30, 2008 3 comments

The marketing department is always one of the first departments to feel the heat during an economic downturn. With marketing budgets (and employees) likely getting cut, online advertising platforms like Google Adwords will see a decline in revenues. A decrease in Adwords will result in a decrease in Google Adsense earnings for website publishers. In response to this uncertainty Google Adsense just sent out the following email to all publishers.  

Dear Publisher,

We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers. During these difficult times, we’re continuing to invest in innovations that improve publisher monetization and advertiser value in the content network.

We’re focusing on further developing our product offerings and boosting ad performance for publishers. We recently announced advancements in AdSense for search and experiments to make ads more effective. We’re bringing DoubleClick technologies to AdSense publishers, and we’ll continue to launch new products and features. We’re also continuing to improve our offerings for AdWords advertisers, making it easier for them to target the Google content network. Features for advertisers, such as the new display ad builder, are designed to improve ad performance on AdSense publisher sites.

We’ll keep driving technological progress, but our best asset will always be our publisher partners. The strength of AdSense lies in the value of the content you bring to users and the quality of the sites you bring to advertisers. Our success is tied to yours. We look forward to partnering with you for the long term, and remain dedicated to helping you succeed.

Sincerely,

Startup Statistics from Bizak

September 26, 2008 1 comment

Bizak allows entrepreneurs to categorize and search for startups according to industry, business type and revenue source.  As of September 26, 2008, Internet industry startups utilizing social networking tools with in house advertising is the most popular type of startup.  

The stickies below outline the most popular types of startups in their respective categories.  Google Adsense still remains very popular at 20% of all revenue models, even though I feel that it has become worthless.  My preference has always been a subscription model in one form or another – Bizak and infoMedMD both integrate a subscription model with corporate services.  Deciding whether to offer services for Free or Not Free are usually the deciding factors between a subscription or advertising model and whether you’re targeting consumers or corporations.  Generally speaking, consumers want your product for free whereas corporations are willing to pay for value added services and/or data. 

Top Startup Industries on Bizak:  Internet (35%), Arts & Entertainment (9%), Computers & Electronics (8%), Business (4%), Politics & Media (4%) and Retail (4%).

Top Website Types on Bizak:  Social Networking (16%), Ecommerce (14%), Consulting Services (11%), Content (9%), Blogs (9%), Video (6%), and Business Networking (6%).

Top Revenue Sources on Bizak:  In-House Advertising (22%), Google Adsense (20%), Product Sales (20%), Consulting Fees (17%), and Subscriptions (11%).  Back in May I also highlighted the top revenue sources on Bizak and it’s good to see with more data that Google Adsense has decreased significantly while product sales have increased.  Based on our statistics in May 2008 (a month after launch) Google Adsense was at 39%, Product sales at 14% and In-House Advertising was 12%.  Subscriptions and Services have remained relatively constant at 11% and still less then 1% use Microsoft Search Advertising and Yahoo Search Marketing for revenues.

Some Things You Just Have to Pay For!!

Calgoo, the calendar sharing service, recently converted its business model from a mixture of free and premium subscriptions to an entirely free application built around (presumably) advertising.  People are so accustomed to getting everything for free that it’s a shame that a great service like Calgoo must surrender their revenue model.  

Subscription models are unfortunately very difficult to sustain and often companies must taint their site with worthless advertising just to pay the bills.  It’s my assumption that a lot of the websites advertising online are hoping to make money from advertising – advertising for advertisers.  Paying money to advertise so you can make money from advertisements – this is absurd!!!  At some point this advertising model has to break and people have to suck up the $30

Product Sales Top Earnings per Visitor, Adsense the Lowest Earnings

June 17, 2008 1 comment

According to current estimates on Bizak.com companies that rely on product sales have the highest average earnings per visitor (EPV) at $4.35. Google Adsense comes in with the lowest EPV of $0.06.

Google Adsense makes up almost 22% of all startups listed on Bizak yet they bring in the lowest amount of earnings. Product sales account for 17.4% of all business models, affiliate marketing 10.8%, services 16.7%, subscriptions 8% and in house advertising 25%.

Earnings, Product Sales, Google Adsense, Subscriptions, Services, Consulting