Posts Tagged ‘blogs’

Internet Marketing in a Bad Economy or Even Worse a Recession?

November 15, 2008 1 comment

Internet marketing is more measurable, accountable, faster and viral than traditional advertising. While both forms of advertising might see dips during this economic slowdown it’s likely that traditional (print, TV, radio) advertising will see the biggest decline due to the uncertainty of their results. Internet advertising can be measured immediately via web analytics giving you instant feedback on the success or failure of your advertising dollars. 

Most corporations have not embraced online marketing & social media tools to effectively market their brand. With advertising and public relations (PR) budgets being cut, executives need to utilize the cost effective tools of social media, blogs and online marketing. To cut costs executives have to take an active role in the communication between them and their clients. All of this can be done affordable, but it takes active participation.

My advice – Don’t waste your money on expensive search engine optimization campaigns. SEO firms charge exorbitant fees (however likely to decline in the current market) and they can’t guarantee any results. No SEO firm can promise you the number one spot because they’re not Google and if they were it’s all based o Google’s algorithum. You can accomplish the same results that an SEO firm would do by utilizing online media to your advantage. Also unless you’re in the top 5 of the first page (for a popular keyword) you’re not going to see any significant amount of traffic. 

Now is the time to embrace the web more than ever and now is the time for corporations to take a direct and active role in their online marketing.


Internet Earnings

November 7, 2008 Leave a comment

Below is a chart of the current (October 2008) average benchmarks for websites who contribute to Bizak. Numbers are averages for Visitors, Revenues, Revenues per Visitor (RPV), Costs, Earnings, Earnings per Visitor (RPV) and Valuation. Bizak is categorized into industry, website type and revenue source. The chart below lists the averages for website type and revenue source.   

Internet Statistics

Internet Startup Comparison Charts & Benchmarks

April 30, 2008 Leave a comment

Comparison Charts

Bizak launched its beta site on Tuesday April 29, 2008.

Bizak is currently in beta allowing startups to contribute their projects for computing profitability.  Once enough data has been aggregated then the comparative benchmarks will be available to both startups and investors.

Startups Registration

The Presidential Election & Technology

January 14, 2008 Leave a comment

Barack Obama’s Iowa victory speech doesn’t really have anything to do with technology unless of course you factor in how technology has changed (and is changing) the political landscape.  The internet is just a new form of media that began with the first ever televised presidential debate between VP Nixon and Senator John F. Kennedy.  Politically both Nixon and JFK were relatively equal however JFK’s charisma, eloquence and good looks made him a winner in this new medium of television.

Today the technology is much more advanced however charisma and eloquence are still as powerful as they were back in 1960.  YouTube, blogs, facebook and MySpace have changed media ownership.  No longer is the power in the hands of just CBS, ABC and NBC but now the media is in the hands of everyone.  With YouTube and blogs we all have the ability to broadcast and comment on this election.  With Facebook and MySpace we can become more connected and more involved then ever.

Whether you like Obama or not you have to agree that he gives us hope and inspiration.  It’s going to take a lot of inspiration for the next president to get us back on track. The ability to inspire Americans and the ability to inspire the world to once again be by our side. Obama may not have the experience but he has the ability to inspire all of us to use our voice like never before.


What (and Who) is Bizak?

January 8, 2008 Leave a comment

We at TOKiBiz are progressing nicely with the development of Bizak and we’ve recently published a PDF giving you a bit more information about Bizak.  The PDF also contains a slight glimpse of the web application.  Please feel free to download the PDF (via the link below), copy it to your computer and email it to your friends.

About Bizak